Act-on Blog - Marketing Automation For Fast-growing Businesses

1. What is Lead Scoring for Marketing and What Are the Benefits?

   Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. 

2. Marketing Automation Migration: Switching Platforms Made Easy

   Migrating your marketing automation platform doesn't have to be difficult. Follow these important tips to get set up for migration success.

3. Marketing Automation: What it Takes to Make the Switch

   Considering switching marketing automation vendors? You’re not alone. 23% of companies switched their provider in 2022!

4. Pipeline Generation: Face Economic Headwinds and Win

   Rising ROI expectations, increased inflation, and decreased consumer spending all add up to a CMO role that is quickly evolving. 

5. 5 Ways Marketing Leaders Help Sales Expand Pipeline

   CMOs and other marketing leaders are under increasing pressure to expand pipeline for sales. We have tips to help!

6. Digital Advertising Terms and Jargon Every Marketer Should Know

   From A/B Testing to View-Through, here are the most important and (relatively) jargon-free explanations of the most common digital advertising terms.

7. 5 Lead Nurture Campaigns that Build Pipeline and Support ROI

   Pressure has been building around proving ROI. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. And many say that while expectations for ROI are increasing, their budgets are not. Hardly seems fair, right? A recent survey of marketers by MarTech.org found that, of those surveyed: […]

8. Email Marketing Migration: Switching Platforms Made Easy

   Migrating your marketing automation platform doesn't have to be difficult. Follow these important tips to get set up for migration success.

9. Email Marketing Myths Debunk’d

   When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.

10. The Best Email Deliverability Guide for Marketing. Ever.

    Email deliverability: It's the cornerstone of good email marketing strategy and planning. Not sure why? Our guide will make you an expert.