Customerthink Blog

Customer-Centric Business
Blog – CustomerThink
  1. Baseball and other team sports are more than relaxing, entertaining social experiences. In fact, they’re great metaphors for business success. Wins mean stronger relationships with fans, whose enthusiasm generates sponsorships and sales of tickets and memorabilia, etc. The same is true in business: “CX wins” mean stronger relationships with customers — which generates more predictable, […]
  2. Employee experience, popularly known as EX, is defined as the view that employees hold of their employers. Right from onboarding to the final day, everything that an employee absorbs from his or her working conditions contributes to the employee experience. Leading studies have claimed that working professionals with superior EX have 17% higher productivity than […]
  3. Source:  The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistent...
  4. Many organizations relied on AI to scale up operational capabilities during the pandemic. These capabilities helped organizations do more with less, and leverage existing talent to reach new international markets. This was particularly important for industries like retail and travel that were struck by closures and uncertain reopening timelines. But, now that pandemic restrictions are […]
  5. Photo by Pixabay, CC0 1.0 Customers are a valuable commodity that businesses compete for in all markets. Thus, companies always try to outwit each other by developing ways of cutting through the noise and capturing customers’ attention. The current generation is tech-savvy, a people who can search for products and services online by finding and […]
  6. Supply chain issues aren’t going anywhere. Before the next holiday gifting season, companies can help ease supply chain pressures by re-assessing their B2B payments strategies to better handle cash flow, defend against fraud, and meet customers where they are. Here are three ways to future-proof a B2B payments strategy: 1. Extend short-term financing solutions: The […]
  7. Consumers continue to push for improved digital delivery from their financial services providers. These organizations are more than willing to make accommodations given the lower cost-to-serve and opportunity to deliver a better customer experience. Yet add in the slower, global economic growth expected over the next year, and a new scenario emerges where differentiation has […]
  8. Social media is one of the most powerful yet free marketing tools available to businesses. Business owners and entrepreneurs have started to invest more time and resources into social media marketing. According to a survey, approximately 4.48 billion people worldwide use social media regularly, which will only grow in the coming years. Source As a […]
  9. Small businesses take time to establish themselves in the big brand. And, if you fail to establish a brand, then your business won’t be long-term. The brand brings the trust of customers. Most small businesses fail just because they can’t gain trust. The first few years are terrifying. This is why branding and marketing at […]
  10. We know that complex B2B decisions are driven by consensus. The days of “the decisionmaker,” influencers, and financial buyers, technical buyers, and so forth are gone — even though achieving consensus requires many of those players.

    Likewise, we know the number of people involved in the buying process continues to increase. In the 10+ [...]

    The post Gaining Consensus, “Yes?” “Meh..” “No?” first appeared on Partners in EXCELLENCE Blog -- Making A Difference.
  11. It’s a common misconception that working remotely is easier and more laid back than going into the office. By cutting out commute times, face-to-face interaction and other daily workplace stressors, companies thought that switching to remote work would be a breeze. They quickly learned, however, that remote work is not at all an easy option. […]
  12. The face of digital marketing is evolving. In the wake of COVID-19, businesses are changing the very framework they use to operate on a day-to-day basis. They’re adapting to a shift in consumer behavior that’s come about as a direct result of the pandemic. The average citizen is spending more time on the internet than […]
  13. Have you developed an efficient content strategy? Is this strategy based on a thorough understanding of your clients as individuals instead of merely viewing them as a collective group? If yes, then it’s time to execute that strategy. This post will help you with the finer aspects of your content management strategy. However, you need […]
  14. Even the most entertaining advertisements are intrusions. The viewer didn’t request them and probably doesn’t want to see them! But, as the name suggests, pop-up ads are notoriously intrusive. When implemented badly, they’re like a screamer in a horror film. This is why exceptional pop-up design is important: it can transform the pop-up into something […]
  15. Ask yourself: Have you ever felt like you have far too much to show in a demo – and insufficient time to show it?   Have you ever said, “I’d like this to be interactive…” but you don’t get many questions? And when you ask, “Any questions so far...
  16. It’s one of the biggest and oldest problems in business: how to continuously understand what customers want. What are the needs, motivations, and emotions that drive consumer behavior? For companies, that question is as essential – and challenging – as “What is life?” Every company, of course, strives for happy, loyal customers so they can […]
  17. Last weekend I got a chance to visit my happy place, Anfield Stadium, after a long three-year gap. I have been a Liverpool supporter as long as I can remember, and I try to visit Anfield to take in a game once or twice a year, which isn’t easy when you live in San Francisco […]
  18. Customers keep your business rolling along. Yet the average consumer has become increasingly finicky since 2020. To keep buyers coming back, you have to give them an experience beyond expectations. This probably doesn’t surprise you, especially if you’re involved in your company’s sales, marketing, or support verticals. As recent research from Frost & Sullivan shows, […]
  19. When I think of Honda, I think of the Helpful Honda commercials and the Random Acts of Helpfulness. I’m sure Honda is OK with me making that connection. So, it stuck with me – and I’ve been meaning to write about this since I saw it – when I saw a c...
  20. I'm a baseball guy and a die hard Boston Red Sox fan but I can't bear to watch them right now.  They are playing the worst baseball since I was 10 years old so that's going back 55 years!  It's not hard to understand why they are so bad becau...